Polly Lieberman, Co-Founder, thric3
Polly is the co-founder of thric3, an online and real-world community at the intersection of cannabis 2.0 and web 3.0. She is a results-oriented business leader, company builder and value-creator who spent her career building successful companies in nascent markets. Polly has been consulting and advising brands and technology companies in the cannabis industry for nearly 5 years, with a focus on storytelling, digital marketing and revenue acceleration.
Polly has broad and deep experience in sales leadership, marketing, go-to-market strategy, and business acceleration. She made a name for herself in the last nascent market – mobile – where she was frequently recognized for trailblazing the industry and named one of the Most Powerful Women in Mobile by Business Insider.
Polly is passionate about innovation and led “first-to-market” programs for top brands like Nike, Ford, Target, Showtime and Coca-Cola, including the first interactive IVR (interactive voice response) that enabled consumers to interact with a Times Square Billboard and the first rich media ad that ran on an iPad.
She is excited about the recent digital/eCommerce acceleration in the cannabis industry and sees great opportunities for brands to use technology to build deeper relationships with consumers
When she’s not talking to brands about the next big thing in tech, she can be found with her family and on tennis courts, ski slopes, travelling to new destinations or in the kitchen whipping up a gourmet meal.
@thric3official IG and twitter
https://www.linkedin.com/company/thric3/