Sustainable Cannabis Cultivation and Market Expansion with Stone Road's CEO, Lex Corwin
In this episode, join us for an insightful conversation with Lex Corwin, the CEO and Founder of Stone Road. We delve into sustainable cannabis cultivation practices and Stone Road's journey of market expansion. Lex shares his experiences, including his background in farming and how his brand has thrived in various states, focusing on community engagement, unique branding strategies, and business growth. Explore the world of cannabis and gain valuable insights from Lex Corwin's extensive experience in the industry.
Founded in 2016 at the age of 23 by founder and CEO Lex Corwin, Stone Road was created as a queer-led, family run brand committed to harvesting and creating accessible, affordable cannabis products without sacrificing style. Through Stone Road, Lex is reimagining what affordable cannabis can look like, taste, and feel like with design-forward, sustainable packaging and avant-garde campaign imagery. Raised in New York City, Lex moved West for college and began working as the co-manager of a boutique, family-owned medical cannabis cooperative in Portland, OR. He cut his teeth in the legal cannabis space with roles in cultivation, manufacturing, and distribution while working towards his degree. Lex has come a long way since those early days in Portland and has propelled Stone Road to becoming one of the fastest growing cannabis companies in the California, Oklahoma, Massachusetts, and Michigan markets. Today, Stone Road is available in over 400 retail outlets across four states with New Mexico coming next, and additional expansions in the works. When he's not running the brand from Stone Road’s Venice office, Lex is tending to Stone Road's 57 acre, off-grid, biodynamic family farm in Nevada City, CA.
https://stoneroad.org/
https://www.instagram.com/stoneroadfarms/