High Finance: Deciphering Cannabis Economics with Guillermo Rodriguez, the Virtual CFO
When the pandemic struck, it presented an opportunity for Guillermo to reassess his priorities. Like many others, he saw it as a blank slate to reflect on what truly mattered. As events unfolded, he felt compelled to adopt a more preventative approach to health, well-being, and his response to the pandemic. However, he found himself constrained by corporate and government restrictions and mandates.
During this transformative phase, a significant connection was made with the cannabis industry. Guillermo was drawn to an industry that empowers people to embrace their own freedom in choosing unconventional medicine. This newfound passion led him to make the decision to become an active
participant in this industry, as he recognized the potential for positive impact and the opportunity to be part of a movement promoting individual autonomy and well-being. Using his accounting and financial background, Guillermo advocates for the cannabis industry as a Virtual CFO, helping guide cannabis operators down the path of profitability through dynamic forecasting, understanding KPIs, and profit-focused accounting.
https://www.linkedin.com/in/guillermo-rodriguez-cpa/
https://anderscpa.com/virtual-cfo-cannabis/