Budding Success: Crafting Cannabis Brands with Andrew DeAngelo and Christopher Peak
In this episode of Thinking Outside the Bud, Bruce Eckfeldt, the host, welcomes two guests, Andrew DeAngelo, founder of Andrew DeAngelo Consulting, and Christopher Peak, SVP of Retail Development at ACV Consulting. The discussion revolves around the challenges and innovations in the cannabis industry, particularly focusing on new products and solutions. Andrew, with his background in the vertically integrated cannabis company, Harbor Side, highlights the industry's crossroads and the influx of professionals from diverse backgrounds. Christopher, drawing from his extensive experience in retail development for Universal Studios and Apple, discusses the significance of branding in creating a meaningful and honest connection with consumers. The conversation touches upon the current state of the cannabis industry, the urgency of branding, and the need for sophisticated marketing solutions. Both guests share insights into their advisory business, emphasizing the importance of branding for cannabis companies to survive and thrive in a competitive market. The episode provides a glimpse into the evolving landscape of the cannabis industry and the pivotal role that branding plays in its development.
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