David Paleschuck, Author and CPG Branding and Marketing Consultant
With 15+ years of brand-building and consumer marketing experience serving American Express, MasterCard, PepsiCo and Microsoft, David has participated in developing and marketing many of today’s best-known brands. His career focus has been on brand strategy, brand development, brand management and integrated marketing. He has developed, activated and led comprehensive marketing programs designed to connect brands with relevant communities in consistent, credible, and meaningful ways. Since entering the cannabis industry in 2012, David has created profitable partnerships while working as the VP, Licensing & Brand Partnerships at DOPE Magazine and crafted award-winning, cannabis-infused products as the Chief Brand Officer at Evergreen Herbal. David is perhaps best known for his writings and thought-leadership on cannabis branding and marketing. His writings have been featured in Forbes, Kiplingers, The Brookings Institution, The Green Report, Green Entrepreneur, Dope Magazine, High Times, PROHBTD, Cannabis Dispensary Magazine, MG, The Cannabis Industry Journal, A Different Leaf, Skunk Magazine, and New Cannabis Ventures, among others. David’s book, “Branding Bud: The Commercialization of Cannabis” – the first book on cannabis branding – released in April 2021 and ramped to be the #1 best-selling book on Amazon in the “Branding & Logo Design” and “Green Business” categories. As Founder of PALESCHUCK, LLC, David consults to those wanting to enter or already in the legal cannabis industry on product development, branding & brand licensing, positioning, packaging and promotions.
https://www.brandingbud.com
https://www.paleschuck.com
david@brandingbud.com
EPISODE TRANSCRIPT
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