Will Read, Founder, CEO, CannaPlanners
After touring nationally for years in a fun, but mediocre, college band, Will Read made the decision to hit the right-hand turn signal and merge into a slower lane of life - beginning, what would be, a transformational career with Apple. There, Will would not only understand basic principals in sales (and why people liked certain brands + products), but the importance of the "retail experience" and how that drives consumer loyalty. In 2014, Read took a research trip out to Colorado to better understand the emerging cannabis industry - and was floored by the general lack of product marketing that he witnessed. It was then Read recognized the need for a creative and digital agency devoted to helping canna-businesses to better engage with their customers. His goal was to build meaningful and relatable brands, give them a managed online web platform to build websites and market their products, and drive traffic to these websites through strategic digital marketing practices; services any business would need, but marketed to cannabis companies looking to attract a broader consumer base. Nearly 5 years later, CannaPlanners has grown into a powerhouse agency supporting a few hundred canna-brands with zero signs of slowing down.
https://cannaplanners.com/
https://www.instagram.com/cannaplanners/
will@cannaplanners.com
https://www.facebook.com/420web/
https://www.linkedin.com/company/cannaplanners/
https://twitter.com/cannaplanners
EPISODE TRANSCRIPT
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