Pelin Thorogood, President, Wholistic Research and Education Foundation
Pelin Thorogood is a tech executive turned social entrepreneur who has made a career out of being at the forefront of emerging business trends and technologies. The potential for CBD-rich therapeutics to deliver significant health benefits has led Pelin to co-found Wholistic Research and Education Foundation, a public non-profit (501c3), dedicated to CBD research, education and advocacy, where she serves as President. She is also co-founder of Mana Artisan Botanics, an organic CBD infusions company (acquired by CBD Capital Group). Pelin is a frequent speaker and writer on the topic of medical cannabis, and has given a TEDx talk titled ‘Demystifying Cannabis with an Engineering Mindset”.
With an unwavering focus on data and analytics throughout her career, previously Pelin was CEO of Anametrix, an award-winning multi-channel analytics platform (acquired by Ensighten in 2014) and CMO of WebSideStory, the pioneer in web analytics (IPO in 2004, acquired by Omniture/Adobe in 2008). Pelin holds a B.S. in Operations Research, Masters in Engineering and MBA degrees, all from Cornell University, where she also serves as Industry Scholar for Cornell Institute of Healthy Futures. With a deep commitment to the San Diego community, Pelin is also a trustee of the UC San Diego Foundation.
EPISODE TRANSCRIPT
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