Jontae James, Founder, NatureTrak
NatureTrak, a company that has created a real-time compliance program and risk-free monetary system that is revolutionizing the relationship between the cannabis industry and banking. After being founded by Jontae James, the company is now disrupting the entire industry by being the only compliant banking solution and comprehensive platform.
Now NatureTrak has been named in Fintechs Top 100 List as one of the top startups of 2019, and was recently a star sponsor and exhibitor at Money20/20. As cannabis prohibition is waning, NatureTrak’s M.A.D. (Marijuana Activity Detection) technology is leading the industry into a new era of inclusivity, where banks and CRB owners are unhampered by regulatory risks or the previous limitations inherent in using cash, making it easy for banks to receive thorough insight into their cannabis clients’ activities and operations.
Like many, James’s past surrounds a very prominent stigma of minorities within the cannabis industry, and frankly, not much has changed with less than a fifth of cannabis business owners identifying as African American or as racial minorities.
When James began his career in the cannabis industry, he would refer to himself as “J.J.” while communicating with other professionals to maintain the ambiguity of his race. When he was younger, his father was arrested for selling cannabis– something that soon became the foundation of James’s company.
Based out of Sacramento, NatureTrak is one of the few companies navigating the world of financial transactions, from cannabis business to established banks in the United States. NatureTrak plays the role of legal middleman, providing compliance solutions to emerging companies and established financial institutions alike by providing an infrastructure that follows Cannabis from seed to sale, and along every point of its cultivation/processing into a consumer-end product. With many businesses in the cannabis industry experiencing account seizure for suspected (and falsely) illegal activity, this software targets validations of banking transactions so operators can prove they are legitimate.
https://www.naturetrak.com/
https://twitter.com/naturetrak
https://www.linkedin.com/company/naturetrak/
https://www.instagram.com/naturetrak/
traketeam@naturetrak.com
EPISODE TRANSCRIPT
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