Danny Murr-Sloat, Co-Founder, AlpinStash
Danny Murr-Sloat inspires many as the famed owner of AlpinStash who credits consuming and growing cannabis with losing 70 pounds, transitioning off over 19 prescriptions including opiates for an array of medical issues, and eventually becoming one of the most revered micro-cultivation brands in Colorado. But, few know Danny as an emerging prolific breeder. Since 2014, he’s steadily built the AlpinStash brand through his meticulously bred in-house cultivars, several of which are cult favorites among Colorado connoisseurs. Murr-Sloat’s Lemmiwinks, Sparrow King, Falkor, Grape Grimoire, and Platinum Tiger Cookies cultivars are flying off the shelves, which is especially notable in a state where the retail system pays little homage to growers, if at all. Regardless, Danny’s secret is keeping operations small-scale, paying attention to the finest details, and adding his personal touch to everything AlpinStash grows.
https://alpinstash.com/alpinstash-originals
https://www.instagram.com/alpinstash/
https://www.youtube.com/channel/UCDLnmPKpVc3YDTfZvaEp1TA
EPISODE TRANSCRIPT
[00:00:01] You're listening to Thinking Outside the Bud where we speak with entrepreneurs investors thought leaders researchers advocates and policymakers who are finding new and exciting ways for cannabis to positively impact business society and culture. And now, here is your host Business Coach Bruce Eckfeldt.
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[00:01:06] Welcome everyone. This is Thinking Outside The Bud. I'm Bruce Eckfeldt. I'm your host. And our guest today is Danny Murr Sloat and he is founder of AlpinStash. They are a craft cannabis company. We're gonna talk to them about their approach to growing cannabis approach to cultivars. We're gonna learn a lot about what does it really mean to grow cannabis in a very unique, careful, considered way, focused on the quality focus on the outcomes cost on the product itself and creating a unique and I think really interesting set of cannabis products, background and medical background in the cannabis market. I'm always fun. I always enjoy talking to folks that have been a cannabis for a while, kind of seeing the changes and dynamics of the industry that we're in.
[00:01:45] So should be a fun conversation with that. Danny, welcome to the program. Thank you for having me.
[00:01:50] So when we talk a little bit about background, give us give us kind of the story. How did you start in cannabis? How did Alpen Stash come about? What was the what was it like to create the company? And then we'll talk a little bit. What were you doing today?
[00:02:01] Sure. So shortly after I turned 21, I developed a pretty crippling stomach pains of an unknown origin hospitalized series of tests. You know, it was like they decided that it was probably nerve related. And then I was put on pretty quickly pain medication and then very quickly, high doses of fentanyl.
[00:02:20] This was before. Yeah, this was before that was famous today. I don't. There is no way they would do that today. But this was in, I think two thousand three or 2004. So it was a little different world back then during that time. I developed the nerve impingement syndrome in my arm. So there there again was more treatment, more pain medication. It more like injections, epidurals and all that stuff. And then the series of surgeries to fix, that's called thoracic outlet syndrome. And then sort of within that, this whole thing, this is consumed most. My 20s, I developed a non-cancer space, a skull tumor or some more surgery, more recovery time, more pain medication. So suffice it to say, I was in a pretty deep medical and medicated funk, kind of know where to go and know your positive outlook. In 2009, my father suggested that I try a medical cannabis which don't just become accessible to the public, you know, realistically access all the public here in Colorado. My medical card went to a dispensary. Free Klown came with purchase. I had always found growing plants for therapeutic. So I just was going home. And meanwhile, yeah, I hadn't really consumed cannabis in most of my twenties.
[00:03:29] I had had some experience in high school, just wasn't my thing. So when I tried it for medical purposes, I found it really did. The trick really helps pain. I was able to get off pain medications as cannabis. It's a much better thing to modulate. My pain became more active as you get out of that opiate haze. I became more active, plugged back in with life, which, you know, cannabis facilitated that too. You know, in retrospect, it turned and we learned more about this stuff now. But a lot of sometimes opiates are contraindicated for like just standard muscle pain. The more you will try to block a painting single, the starter can become. So a lot of the pain I was having actually at some point switched from whatever mechanical issue was to now being exacerbated by the opiate. So interesting for them. Yeah. As it began to get off of them and the other medications that I had been on. It's worth it to say I was, you know, all this pain medications at no side effects. And I'm taking medication for the side effects and medications for the side effects of those medications.
[00:04:28] And so a long, long way down. Once you get going on that cycle.
[00:04:31] Yeah. But anyways, you know, cannabis plugged me back into life and I found growing extremely therapeutic in and of itself. And, you know, and then began to see the benefits of it. And this industry developing and saw a future for myself. I didn't really have much, many skills that point looking towards like a career. And I had, you know, spent all that time being in treatment or hospitals and all that stuff and really wanted to pursue a passion and not just a job. So growing cannabis became the thing that motivated me to get up, to be active, to care for something, and then became my career path and it was me I dedicated myself to. So with that in mind, I joined the industry in 2010. I worked for a dispensary, a couple grows and terrible experiences there, went into horticulture classes, realized that if I wanted to grow cannabis the way that that I wanted to, and that was completely dedicated to a craft and a kind of a product. Using genetics, sustainable grow methods and really doing it the right way and the best way that I could.
[00:05:34] I had to start my own thing myself. My friend at the time work towards starting our company. Alpen Stache worked in the supply side, selling a lot of sitting horticulture classes. I sold nutrients and all the equipment to grow, so I kind of learned that side and then just spent three or four years really working to get Alphin stache off the ground. We opened in 2015 and have been building up from there. Currently we have myself, my wife, own and run this company. Her name is Mara and we have a couple of employees and we just you know, everybody that we have working for us does this because this is their passion and this is what they want to do. So that's kind of we start from you know, our goal is to create the best, highest quality product that we can as sort of our that's what our passion is. Yeah. So we started from there. And for, you know, we're going.
[00:06:27] Yeah, that's great. You know, I'm curious when, you know, you're kind of in the medical conundrum and and, you know, dealing with prescriptions and opioids and stuff. I mean, how I guess how how did the. I mean, you mentioned that your your father, you said was the one that kind of suggested or to traduce tradition. I mean, how how was that process? I mean, it was kind of curious when people first get introduced to cannabis or reintroduce cannabis. You know, what was what was the thinking? Was that obvious? Did you have hesitations? What was it like to kind of look look at cannabis differently?
[00:06:55] I had definitely had hesitations at the time. I had like I said, I had smoked in high school and enjoyed it then. But as sort of I got older and I kinda have this theory that opiates is like the antithesis of cannabis. It really put out of life and zombified. You as candidates enhances you and plug you in. And they just it didn't mesh well. Someone I had tried it. I had had paranoid experiences.
[00:07:16] I had, you know, experiences, nausea and vomiting. And really I was hesitant. In fact, I got my card in September and I think I first went to a dispensary in November or December. I had reached the point of like I was willing to try anything I desperately wanted to be in my life back. And so I kind of got desperate enough to try it. And then the mindset for me at that time was, well, it's medical and therefore it's clean and it's you know, we know what's in it. And it's not you know, it's grown with good intentions and care and not spiked with anything. And all the you know, where I live in Boulder, Colorado, where I grew up. You know, we always had high quality cannabis, but I sort of had that stereotyped mindset at that time. So, you know, I decided to try. I went to my first dispensary. I had no idea what I was doing or looking for anything. The home was a very chaotic. It was kind of like a basement store with a doctor, reefer and pretty creative. That's great.
[00:08:14] Yeah, but he did give me some great advice at the time, which was, you know, smell these different strains and follow your nose, you know, as a good place to start. And that's what I did. And I was able to sort of I learned to like, you know, do something while I was stoned.
[00:08:26] So I would go home and, you know, from that dispensary smoke and then, you know, watch TV or something and something that would canvass or give me a physical break of pain and then the mental space to enjoy whatever I was doing. And the more that I got out of a I was stuck in pain and medicated mindset, the more kind of space I created within that, you know, spirits, the more that I realized that I could get out of it.
[00:08:50] Yeah, it's a it's a I mean, I had I did a double fusion in my back four years ago down. And it's kind of similar experience was, you know, looking at this bottle of one hundred and fifty percoset thinking, oh my gosh, this could be a problem if I really get into this. And and yeah it was kind of this nice you know, alleviates the pain but does but then actually does start engaging you in different ways.
[00:09:11] And even if you're physically incapacitated it keeps you kind of mentally, mentally in the game, whereas the opioids was just it just shut me down. I mean, you just. Yeah, I'm just gonna. You in a coma? Kind of.
[00:09:21] I think it's completely, you know, for me and this was this is shortly after I turned 21 to I believe I got off of opiates by the end on my own when I was twenty nine. So, I mean, I had like, you know, eight years and just, you know, slowly becoming a zombie and then slowly digging myself out.
[00:09:37] Now, I'm curious in terms of family and friends, I mean, you're in Colorado. My guess is the context was was fairly cannabis friendly. But did you have any. Was there any kind of social or family kind of relationship navigation you had to do when once you started using cannabis on a regular basis?
[00:09:51] Not no, definitely not. I was very, very fortunate in that fact. You know, my parents had a history with, you know, my dad was like a drug defense attorney in the 70s. My mom was a hippie. So they were. And while they didn't really, you know, they had kind of grown out of that phase. They were very supportive. My friends, you know, were were supportive, too, and know I was very fortunate that I didn't meet any resistance.
[00:10:16] You know, most most of it, to be honest, came from myself, know sort of the prohibition mindset that I had grown into, kind of grown up with.
[00:10:23] You know, I can see. Yeah. And I think that's that's that's a huge challenge that I see in terms of adoption. People have social and family structures around them that are that are, you know, at least if not can't. Pro cannabis. You know, cannabis neutral or even cannabis unfriendly, you know, it can be really hurt. I mean, I think it was one of the challenges, but it is industry is is dealing with the kind of social and family stigmas around this stuff. So talk to me about. I like the idea that the growing was actually therapeutic for you as there was a that was part of your kind of relationship to the plant was not just the you know, the the effects it had through consumption, but the actual interaction. You got to the plants growing to tell me more about like what was that like? How did that serve you or what was that like to develop that relationship from a growing point of view?
[00:11:04] Yeah. So, I mean, I you know, I say that that to me was as therapeutic and life affirming as as, you know, if not more so than just ingesting kind of its itself. Initially, it sort of gave me you know, by the time I had tried medical cannabis, I was pretty stationary. I really didn't do anything all day. You know, pretty much sat in bed and watched TV and, you know, tried not to just be so down on myself. But Kennedy, you know, growing really kind of got me up. Got me doing something physical. I had no idea what I was doing. So I did everything wrong, which made a lot more physical work initially with one or two plants. Not a big deal. But when I started scaling up to meet my my maximum amount and and and not knowing what I was doing, you know, I had a really hot room or a row tent at that time. So I was, you know, trying to figure out what I was doing in like 90 degree heat, which, you know, which which was crappy.
[00:11:58] But it was a it was a good workout for myself. I generally was one hundred and twenty five, 230 pounds. Growing up, I was 190 plus at this time. So doing anything, you know, was really good. And then just, you know, having to get in the mindset of caring for something that was going to care for me. You know, was just kind of getting my my mind in a positive mindframe to do this work. And then once I realized that I had the potential, if I really apply myself and focus to make this a career, then, you know, that not only did did I begin to put more of my heart into it, but I devoted more of my my mental capacity, which for a while had been sort of a that sort of but had been in a bad place. I downloaded it or is filling it with knowledge of cannabis and growing and cultivars and, you know, daydreaming about what I could do and all that stuff. So, I mean, it was really all encompassing and very important, my recovery.
[00:12:54] And tell me about the I guess, when did you decide or what was the moment by which you really kind of seriously considered that this could become a business, you know, more than just kind of a passion and a tool for dealing with your health issues. But when did this idea I can actually this could be a business. We could make money on this.
[00:13:11] I don't exactly member.
[00:13:13] But it was pretty quickly because I saw initially I was like, you know, that people are just trying to get high. And then. And then I smoked. I was like, whoa, this is really, really, really beneficial. This is legit. And, you know, there's being from the partner country and that, you know, those craft products are in high demand and we have to find these stories and craft breweries and all that stuff. And so I was like, if I really devote myself to trying to grow the best flowers that I can't, I there's going to be something for me. By no means was it a I will own my own business and do that and mindset until I had experience working in other facilities in which I just wish it were not what I wanted to do. And at that point, I realized if I wanted to do this, the way that I would find satisfaction and the way that would be, you know, best use of what I had learned at that time, I would have to do this myself. That's when it became a you know, we need to say it's time to start getting a business together. Yeah.
[00:14:11] And I see so much of the kind of the, you know, the growing side of this market, you know, being, you know, Huckabee crank up the tuition as high as possible, grow as much as possible, as cheap as possible. And, you know, kind of just focus on the potency and volume and costs. Tell me about how you've approached just the whole kind of growing strategy or what you're focused on when it comes to growing and what are the kind of principles and the values that your you're really trying to follow as you as you look at the cultivation side?
[00:14:41] Yeah, that's a great question. So for years before I started out in Stash, I was very cognizant of the fact that that no matter what I did, I would never be a giant corporate company at that point in time
[00:14:54] I was working for a Starkel victory, hydroponic selling equipment to many growers and seeing, you know, kind of seeing from that side where the industry was headed. And it became very obvious that if if I wanted to survive as a small company or if we wanted to survive as a small company, we would have to be craft. And we had we're lucky enough that craft beer and distilleries are huge in Colorado. And so that was kind of a good analogy to see, you know, where we projected things would go. And in that, you know, what I say is if you have a billion dollars, you can start like you can be because. Gourdes or was based out of Colorado. But if you don't if you have the passion, the skill, the knowledge and drive the motivation, you can be a craft brewery and you can do quite well on a small scale and in really carve out that niche for yourself. But it takes all these things that the big guys don't have. And if if you wanted to be a, you know, a high volume, low quality producer, your time in the industry is limited, because as this goes federally legal and the really big boys like Scotts and Months, Monsanto or Bayer, R.J. Reynolds, as they come in, they will literally crush all them medium and low quality growers in the hydroponic industry. Scotts Fertilizer Group has a subsidiary called Hawthorne. They actually started buying up the vast majority of grow nutrient and equipment manufacturers. So, you know, something like 80 plus percent of gross get their suppliers to grow cannabis from Hawthorne. And so if they ever get into the game and it comes down to a price per pound, you know, they will just eat you up.
[00:16:30] There's no if, ands or buts about it. So if and for me, because this is passion, this is something I want to stand. The only way to go was a craft, the craft route, which jived perfectly for. So to that end, you know, we we do everything by hand. We hand water. We hand trim. We do things which are fairly irregular in this industry. We actually cure our product in glass jar as well. So ship it to the dispensary in those glass jars. We you know, I do breeding on site. So we have unique cultivars and really we do everything we can to create a crap product. Our secret ingredient is elbow grease and love. We use the best inputs we can find, which is for us as nectar for the gods or a sustainably sourced natural nutri system based out of Eugene, Oregon. Everything they do is rainwater rinsed. And, you know, all their their inputs are, you know, made with rainwater. We craft our own soil here. You know, we really we don't pack plants and we give them the space to breathe. We because we hand water every day, you know, as we're going through water and you get eyes on the plant. You get time to interact with them and you see what they need and kind of give them what each plant wants on a daily basis. And really, like like I said, I mean, everything we do, the whole step of the way is with that mindset that, you know, we are proud to produce what we produce
[00:17:49] And this is the best that we can do and the cleanest that we can do now is tell us about it from a craft cultivation strategy. What are the main levers that you deal with? Are the main factors or variables that you have to manage to produce, you know, the level of quality that you're producing and what goes into that?
[00:18:07] First and foremost, it's the people. So we've really been lucky and the folks that we employ that we have been able to find people that share our passion and our goals. I mean, that's first and foremost for sure. And then, you know, from a cultivation standpoint, then goes into, you know, lighting, genetics, really, really, really good environmental controls. So that's kind of the big one that's often overlooked in this industry. Is it really putting time, effort and money into into being able to control your environment and dial that in? And then just, you know, this skill and knowledge comes on. It comes with just having done this, you know, and continuing to try to do it as best we can. I've really been kind of in my own lane. And as a company, we've been kind of in our own lane in this industry and that we stick with our principles of providing, you know, clean product grown by people with good intention to the best of our abilities, you know, and offering the best experience to the end user and just sort of, for the most part, not paying attention to the trends that come with corporate cannabis. And that for us took a while to gain traction. And in the last part of twenty nineteen, we've really begun to hit that market. And that's partially been a factor of an evolving kind of Stewart class of consumers where you know, for a while it was cannabis is legal like you know, and they don't even know necessarily what quality looks like, especially tourists.
[00:19:38] You know a lot people come in, they're just so Jaimes and mystified by the experience in general. M. Bungendore, what's good? And the bartender will tell them either because they're told to tell them that or they just do. But they don't have that differentiation that, you know, I liken it to a family that comes from outside Atlantic City. And it took a long time for craft beer to take off there. For a while it was, you know, Heineken and Blue Moon was their craft. And now when I come out there, they have food from all the country. They have ones that are there. And it just it took a few years of people really seeking it to understand what it is and to appreciate. And so it's partially a factor of that or a large part of factor that for us here is now. Now people know what they're looking for, know what a good experience is. No, that the old adage you got to cough to get off is sort of B.S. and and, you know, it should look good at your tastes. Good. It's a smell good. And the company that you buy it from should you know, you should align with. Rose and support the right people. And as all those pieces are coming together, you know, we're seeing that bar improve.
[00:20:34] You know, it's great. And so let's sort of dig in to this sort of topic or this issue of cultivars. How would you explain a little bit? You know, when we're talking about cultivars, what goes into that? What are the what are the things that define a cultivar? What are some of the kind of key cultivars that you've worked with that you're developing?
[00:20:51] You know, to the extent you're developing new, you know, new new strains, new cultivars. How does that process work? But as educators, it's a little bit on this world of craft, craft cannabis and how you kind of define the different categories and the different options of the different plants.
[00:21:07] Sure. So I'll start off by saying, you know, people use cultivars and strains interchangeably from like a technical horticulture aspect, cultivars the terminology or sometimes. Right. Also strain strains perfectly, in fact acceptable. Some people say strand, you know, one of so it started that that was sort of my personal passion and was creating new genetics.
[00:21:28] And people I don't really know the candidates that you smoke as a female plant, cannabis as male and female individual plants. And so for the most part, everybody grows the female plant. That's what the buds are from. She grew a male plant and produces actually tiny flowers, sort of look like lilies. They produce pollen. And if you mix that pollen on a female plant, you get seeds. And in fact, the CALIX, it's the part of the plant. The hairs grew out of that or what is familiar with that sort of teardrop shape is where the seed would form. It's sort of like a chicken in that aspect where it's always laying these eggs. But if there's if it's fertilized will actually be something in that egg. So the concept is pretty simple.
[00:22:04] You take up a boy plant, a girl plant, play some good music, and then you have some sense that music matter, which music you use have an impact on the results.
[00:22:13] You know, I like I like to think that every everything you do with intention has some impact.
[00:22:19] I'm sure that's debatable.
[00:22:20] But so, you know, if you could take a boy playing to grow plant and you get some seeds, you have a new strain or a new cultivar.
[00:22:28] And oftentimes, you know, when I first started tracking this in 2009 or 10, there's a few different places that you track strains. One of them is called scene five here. It's a European Web. People that are no doubt about this, it's E and C find her the EU. It's sort of like the international standard. There was a couple of thousand different registered things at that time. Now I think there's well over 10000. So people are crossing these like crazy. A lot of times with that result, sometimes with good results and they're just sort of all over the place.
[00:22:59] So but, you know, just like with anything, the parents that you have count. So you take a good, good looking female plant, that good looking male plant together. You can have some interesting results. So that's sort of a fun for me as is looking through these and finding these seeds. And when you make new seeds, just like children, you know, all these different brothers and sisters have a lot of similar traits in people, but they're also different. So, you know, part of the fun is what we call Fino Hunting, which is looking for the individual plants from that mom and dad cross that are the best performers in seeking to enhance those traits. As you continue breeding with it. But one thing that's been beneficial to us is that because we're so small in Colorado, traditionally branding on the dispensary side flower has been difficult. Just the model they they are sort of like you go to a dispensary, it's flowers and jars. They may or may not have our stickers on it. They may or may not want to even see that we grew it so that that part has traditionally been tricky.
[00:23:54] Some only one way we've been able to get around that is to offer unique genetics that only we grow. And so whether or not the dispensary says Sparrow King is grown by Alpen Stash, you know, we're the only ones that have that will grow that. So it's been beneficial from that standpoint. As growers, we also like new stuff. So it's it's fun to look through that. We do grow some known stuff. We're definitely not against that. But, you know, we like to differentiate ourselves with some of that known stuff that we have that we're growing. You know, we've got cherry pie, Donatello, Crouching Tiger, hidden alien chocolate. We do sometimes a string called Hemlock. So, you know, we kind of you know, we you grow some some known and available stuff. We don't really grow anything super common like we have early grown blue dream or anything like that. But, you know, again, we kind of stick to our own lean and do what we want. We grow it first and foremost.
[00:24:44] We we do this for ourselves and then and do what we think will be good. And, you know, and then our customers know that whatever, you know, whichever way we go, you know, we've done a lot of intention to thought into it. And therefore, it'll it'll be good.
[00:24:58] You know, I've been curious and I like for for wine and stuff. There's various ways in which you kind of categorize the different varietals and you kind of can tell certain things about the product. Is there a similar system for cannabis in terms of, you know, what you look at kind of the qualities you're looking for, whether they be visual or, you know, smells and things like that? What are what are the ways where the kind of categories, variables used to kind of classify different cultivars and kind of group them or understand how to navigate that taxonomy?
[00:25:27] Yeah. So first of all, the general thing is, you know, because it's Eeva, most people are familiar with that and it can tends to be more of a sort of effect. It's a squatter plant. And generally if broader leaves city was because ofincome genetically from that more mountainous regions of Pakistan, India, Afghanistan, and he's got this TVA's which are tend to be taller plants area a bit more of a cerebral high thinner leaves. They often come from more tropical regions Thailand, Vietnam, Mexico. Why? You know, things like that. And then there's a whole series of hybrids in between. Very rarely do you actually run into purely in and purely supportive of things. And in fact, I would submit at this point that in order to do that, you need to find those truly what we call land down races or that are the heirloom ones that are, you know, like the street is like from Afghanistan, from Thailand, which is you know, that's a sort of a subset of passion that we have here is getting into those. But in terms of, you know, like how we. So because that's sort of how the market is, we definitely do. You have indicated, Steve, a hybrid strains and sort of hybrids. But in terms of, you know, how we break it down further is is often is, by the way, that if it smells, we sort of you know, there are different smell and flavor profiles, citrus gas, diesel, floral, things like that.
[00:26:49] And we try to identify the ones that we like and create cultivars that have those. And in terms of what we look for, you know, it's kind of the whole thing we want we don't want a great cultivars. We want the A-pluses so that, you know, they look good, they taste good, they smell good, they feel good. They grow well.
[00:27:07] You know, they have interesting and unique Turpin and flavor profiles that smells and flavors and, you know, that are hardy and and just good all of our plants. The more the more that you do this, the more that you're like. That's a good plan. Yeah. In fact, what I would if I. Yeah. When I do deal with other growers of readers and when we talk about trading genetics, you know, they're mostly general. The question is, you know, what do you want? And then my my response generally is, you know, what do you like? Because, you know, you're the person that bred this. I want to know what you like and what you find interesting. So, you know, I think as time goes on, we'll see a continued breakdown in terms of identifying characteristics that the market knows about for, you know, cultivars. But as it is right now for the general consumer, they still break it down to, you know, indica, sativa or the hybrids. Yeah.
[00:27:53] Know, I think it's a fascinating part of this as it's getting so sort of diverse and somewhat complicated. I think a lot of people just getting into the space could be one of the overwhelming parts of finding your first product or having your first experiences going to navigating that side of it. I'm curious to see how that how that plays out as the market develops and we get more people into the space.
[00:28:12] Yeah. And to that point, you know, if there are people listening, they're like, well, how do I find what I like? I. So that first if I say I got the nose, nose I think is. But I tell people, you know, if you go to a dispensary, you don't know where to start. You don't know what you're looking for. You know, smell things and see which ones catch you.
[00:28:26] If you smell something that doesn't smell good. Then say that for a rainy day, maybe later when you're experimenting, you want to try some things out.
[00:28:34] Yeah, absolutely. Senators, what are your plans at this point? I mean, I guess you do. You've got you've been developing the cultivars, you're developing the market, you know, looking out a couple of years. What are your hopes, dreams, ambitions in terms of the company and where you expect to be?
[00:28:48] Yeah. So actually, we were getting ready to expand for us, but we have a unit next door to us and our and our warehouse that's available. So they taking that building that out, that will give us for us that will essentially triple our size, which is, you know, we'll be fantastic, obviously, from a business perspective. So, you know, go in a couple of years of really be able to better meet the demand that we have be more available. We kind of have a good and a bad problem and that it's it's hard to find a product. And while we really like that, you know, we want to share this with everybody. So being able to meet that demand would be great. You know, I have future dreams and aspirations of getting an extractor. What's in Colorado known as a mixed company, marijuana cheese product company up and running and do things like solve Atlas extracts and bubble hash as well as topicals, lotions and bath bombs. Tinctures not quite sure on traditional food groups. And then really releasing ah our genetics and seed and conform to the general public. That's pretty part of part of our company. And it's really important to us is to be transparent with our growth techniques and to really support home growers and people, you know, learning about this plant, about what it takes to grow, you know, craft product. But also experiencing the growing part was so life changing for me that, you know, I want everybody to try this. And so to that end, you know, we do a YouTube channel. We do share our techniques. We're very transparent. But being able to release, you know, the genetics that we work with so that people can, you know, can grow for themselves. And to see that, that's also one of the things that we're really looking forward to doing now.
[00:30:27] Clear it was such a part of your early relationship with the plant is actually growing it and having that sort of intimate knowledge of it makes sense that that's part of your goal here.
[00:30:35] Yeah. And really, you know, it that helps us out because I think as people you know, everybody has this misconception that it's easy to grow. It's a weed. It's easy to grow it. And while that's true, I say it's easy to grow weed, it's hard to grow cannabis. And really, the more people that try it, you know, I feel like they'll respect the effort that we do put it in versus the effort that's put in for, you know, kind of commercial, you know, industrialized cannabis.
[00:30:57] Danny, this has been great. If people want to find out more about you, about apelin stash. What's the best way to get that information?
[00:31:03] Yeah. So, you know, we're pretty active on social media. Our Instagram is Alkins Stash. That's a LP I NSDAP. SDH So add Alban's Dash. Like I said, YouTube channel with video tours and F.A. cues and things like that. You can search Alphons Dash as a channel's Web site. Alban's Dash dot com really accessible. We're really out there. People message us. We get back to them. We answer questions. You know, we're just you know, we we love what we do and we love to share and interact with people and talk about this. So, you know, people are listening. Look us up. You know, don't hesitate to reach out to us if you're in Colorado and you're looking to try our product. The best thing to do is to follow us on Instagram. That's where we do our latest drops and information and that's where we are.
[00:31:50] Great. We'll make sure that all those links in the handles are in the show notes so people can click through and get that information that he doesn't regret. Thank you so much for taking the time. I love talking to people who are passionate about what they do and passionate about the plant. So this is a little fun. I really appreciate it.
[00:32:04] Yeah, I had a great time, too. You had some very insightful questions. It was fun to do this.
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